MASTER OF MARKETING DEGREE PROGRAMME STRUCTURE

 

 

Semester I

 

Semester II

 


First Year

  1. MBA811 Management Theory and  Practice
  2. MMK811 Advertising and Brand Awareness
  3. MBA831 Marketing Management
  4. MMK841 Integrated Marketing  Communication (IMC)
  5. MBA851 Research  Methods
  1. MMK812 Advanced Sales Management
  2. MMK822 Digital and Interactive Marketing
  3. MMK832 International Marketing
  4. MMK842 Contemporary Practices in Public Relations
  5. ABM852 Quantitative Methods

 


Second Year

  1. MBA911 Managing Diversity and Cultural Differences

  2. MBE921 Entrepreneurship, Innovation and Creativity

  3. MBA941 International Business

  4. MMK911 Customer Relationship Management

  1. MBA942 Corporate Governance and Environmental Sustainability
  2. MBA912 Leadership and Change Management

  3. MMK942 Marketing Research

  4. MMK952 Marketing Engineering

  5. MMK900 Business Practice Seminars and Presentations of Research Reports